Gentle whitening without the harsh feeling
A gentle way to brighten your smile without the discomfort of harsh whitening.

A gentle way to brighten your smile without the discomfort of harsh whitening.
A simple morning and night routine designed to care for your teeth every day.
One simple routine designed to support all your daily dental needs.
A simple two-step routine for cleaner, stronger and healthier teeth.
Start your day with a deep clean while helping remove surface stains for a naturally brighter smile.
Works overnight to help reduce sensitivity and support enamel while you sleep.
Simple daily steps for a cleaner and fresher smile.
Customers have noticed a cleaner, brighter smile, fresher breath, and a more confident feeling with daily use.
Our formula is carefully tested to support stronger enamel, reduce plaque, and provide gentle everyday whitening.
Designed for complete oral care with a simple day & night routine that supports your teeth throughout the day.
The product is not just [Lumora], but an investment in [core benefit, e.g. your comfort / saving your time]. The quality of the materials ensures it lasts a long time compared to cheaper alternatives.
Your satisfaction is our priority; if the product doesn’t meet your expectations, you can easily return it according to our flexible return policy and receive a full refund.
Water (Aqua), Hydrated Silica, Glycerin, Sorbitol, Xylitol, Hydroxyapatite, Sodium Lauroyl Sarcosinate, Mentha Piperita (Peppermint) Oil, Menthol, Sodium Bicarbonate, Xanthan Gum, Potassium Citrate, Stevia Rebaudiana Leaf Extract, Sodium Benzoate.Night Toothpaste Ingredients
Water (Aqua), Glycerin, Hydrated Silica, Hydroxyapatite, Sorbitol, Potassium Nitrate, Sodium Lauroyl Sarcosinate, Calcium Carbonate, Xylitol, Magnesium Chloride, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Sodium Benzoate
Brush thoroughly for two minutes, morning and night, using a pea-sized amount on a dry toothbrush.After brushing, spit gently and avoid rinsing immediately to allow the active ingredients to fully support whitening, enamel care, and long-lasting freshness.
Yes — our gentle formula is safe for daily use with braces and designed to support comfortable everyday oral care.
No — the formula is designed to leave your mouth feeling fresh, clean, and comfortable without the burning or overly strong feeling many whitening toothpastes create.
No — the system was designed to support more than just whitening. It also helps support fresher breath, enamel care, sensitivity comfort, and stronger-feeling teeth as part of a balanced daily oral care routine.
Your teeth face different conditions during the day and at night. During the day, they are exposed to coffee, food stains, and bacteria, while at night they need calmer, more supportive care. That’s why the system is divided into a morning formula focused on freshness and gentle whitening, and a night formula focused on comfort, enamel support, and sensitivity care.
Reviews
Verified
I’ve tried so many whitening toothpastes before, but this is the first one that didn’t leave my teeth feeling sensitive. My smile looks cleaner and feels healthier.
Amanda, 11 days ago
Verified
The packaging, the formula, the feeling after brushing… everything feels premium.
Noah T, 3 days ago
Verified
I have braces and was worried about sensitivity, but this formula worked perfectly for my daily routine.
Mia D, 6 days ago
The morning and night system honestly makes so much sense. My teeth feel fresh in the morning and comfortable at night.
Sarah, 14 days ago
Verified
My dentist actually asked me what toothpaste I started using because my teeth looked healthier during my check-up.
James A, 12 days ago
Verified
This honestly feels more like skincare for teeth than a regular toothpaste. My teeth feel super clean, smooth, and refreshed after every use, and I love how gentle the formula feels throughout the day.
Lucas P, 18 days ago
Verified
I noticed a difference in freshness within the first few days. After two weeks, my teeth looked visibly brighter.
Olivia M, 5 days ago
Verified
I love that it doesn’t feel harsh like other whitening brands. My mouth feels clean without irritation.
Chloe W, 19 days ago
Verified
Finally a whitening toothpaste that focuses on long-term oral health instead of aggressive whitening. My teeth look brighter without the uncomfortable sensitivity I usually get.
Ava C, 12 days ago
Verified
I usually avoid whitening products because of sensitivity, but this one feels incredibly gentle.
Sophia L, 17 days ago
Verified
The vanilla night toothpaste is honestly my favorite part. It feels calming before bed
Ethan S, 10 days ago
Verified
After a month of using both formulas, my teeth feel stronger, smoother, and noticeably brighter. Even my morning breath and overall freshness improved a lot.
Benjamin H, 8 days ago
I’ve tried so many whitening toothpastes before, but this is the first one that didn’t leave my teeth feeling sensitive. My smile looks cleaner and feels healthier.
Amanda, 11 days ago
The morning and night system honestly makes so much sense. My teeth feel fresh in the morning and comfortable at night.
Sarah, 14 days ago
I noticed a difference in freshness within the first few days. After two weeks, my teeth looked visibly brighter.
Olivia M, 5 days ago
I usually avoid whitening products because of sensitivity, but this one feels incredibly gentle.
Sophia L, 17 days ago
The packaging, the formula, the feeling after brushing… everything feels premium.
Noah T, 3 days ago
My dentist actually asked me what toothpaste I started using because my teeth looked healthier during my check-up.
James A, 12 days ago
I love that it doesn’t feel harsh like other whitening brands. My mouth feels clean without irritation.
Chloe W, 19 days ago
The vanilla night toothpaste is honestly my favorite part. It feels calming before bed
Ethan S, 10 days ago
I have braces and was worried about sensitivity, but this formula worked perfectly for my daily routine.
Mia D, 6 days ago
This honestly feels more like skincare for teeth than a regular toothpaste. My teeth feel super clean, smooth, and refreshed after every use, and I love how gentle the formula feels throughout the day.
Lucas P, 18 days ago
Finally a whitening toothpaste that focuses on long-term oral health instead of aggressive whitening. My teeth look brighter without the uncomfortable sensitivity I usually get.
Ava C, 12 days ago
After a month of using both formulas, my teeth feel stronger, smoother, and noticeably brighter. Even my morning breath and overall freshness improved a lot.
Benjamin H, 8 days ago